Behind every great frame, there's a production no one sees.

We've spent twenty years making sure it stays that way.

Our Services

Still Production · Film & Motion · Art Buying · Location Scouting · Casting

Some things cannot be templated. A production is one of them.

Every shoot is a unique equation of talent, location, timing, budget and ambition. Our job is to solve it before you arrive on set, while you're there, and long after the last frame is captured.

We have been doing this since 2005, across more than 25 countries and over 250 productions, for some of the most demanding clients in the industry. Not because we follow a formula, but because we have learned that the best productions come from experience, relationships and the willingness to solve problems others haven't anticipated.

We are involved from the first conversation to the final delivery. That means budgeting, planning, logistics, on-set management and post-production oversight - handled as one continuous process, not a series of handoffs. Our clients see exactly where their money goes. And when something changes on set (which it always does) they have someone next to them who has solved that problem before.

About Us

kf Production was founded by Kristina Hofverberg in New York in 2005, after years at the center of high-end photographic production, including roles as Studio Manager and Head of Production for Patrick Demarchelier and photographer Russell James.

Those years shaped everything about how kf Production operates today. The clients were among the most demanding in the world. The margin for error was zero. And the lesson was simple: great production is invisible. When it works, no one notices. When it doesn't, everyone does.

That principle still guides us.

Today, kf Production operates internationally from Stockholm and New York, working in close collaboration with trusted local teams on every continent. Our clients include leading photographers, directors, creative agencies and global brands - spanning campaigns, editorials and commercial productions across markets in more than 25 countries.

We have built this company on a simple promise: every production gets our full attention. No layers, no handoffs, no autopilot. Our clients come back because they know the difference - and so do we.

Our Story

We are based in two of the world's most active production markets, and that's not a coincidence.

Stockholm gives us direct access to the Scandinavian creative scene and a deep network across the Nordic and European markets. New York puts us at the center of the global advertising and editorial industry, with relationships across North America and beyond.

But the real value isn't the addresses. It's the fact that we operate across time zones, cultures and local regulations every day. When a client in New York needs a production in southern Italy, we don't start from scratch - we call people we've worked with before. When a Stockholm agency needs to shoot in the California desert, we know the permits, the crews and the light.

Global reach only matters if it comes with local knowledge. We have both.

Stockholm & New York

Our Philosophy

The best production is one you don't notice

Our job is to remove every obstacle between the creative vision and the final image. When we do it well, the only thing people see is the work.

We build long-term partnerships - with our clients, with local teams, with talent. That's not a business strategy. It's how we work.

Relationships outlast projects

Every production is a first production

We have done this thousands of times, but we have never done your production before. We start every project with fresh eyes, full attention and zero assumptions.

Stockholm. New York. Anywhere in between. We are not limited by geography, and neither should your ambitions be.

We go where the work goes

Selected Client Projects

Cleeks GC, Tuscany

Cleeks GC, Tuscany

ARKET, Nice

H&M Divided, Stockholm

H&M Divided, Stockholm

H&M Home, Mexico

Irina Shayk for H&M Move

H&M Home, Palm Springs

H&M Divided, Stockholm

GANT Home, Stockholm

H&M Home, Mexico

Lilly Collins for Cartier

H&M Man

H&M Beauty

Coco Rocha for L’Express DiX

Numero Tokyo

Elle Russia

ARKET, Nice

Casall

Tiger of Sweden

L’EXPRESS diX

Julia Restoin Roitfeld for Tatler Russia

Vogue China

H&M Beauty

H&M Home

Tiger of Sweden

H&M Home

H&M Home

H&M Denim

Elsa Hosk & Ming Xi for Daniel Wellington

Personal project for Ellen von Unwerth

Casall

SSAW

H&M Beauty

H&M Beauty

Numero Tokyo

Mixte Magazine

BON Magazine

H&M Beauty

H&M NYC

H&M NYC

Julia Restoin Roitfeld for Tatler Russia

Elle Russia

Mixte Magazine

Elle USA

Elle Russia

Vogue China

Mixte Magazine

H&M NYC

Stadium

Clients & Creatives

We are trusted by some of the world's leading brands and publications, and by the photographers and directors who create their most important work.

  • Rädda Barnen

  • Sisley Young

  • Sonos

  • Stadium

  • Stockholm S/S/A/W

  • Strellson

  • Style By

  • Swarovski

  • Tatler

  • Tiger of Sweden

  • Unilever

  • Vagabond

  • VH1

  • Vogue China

  • Vogue Japan

  • Vogue Turkey

  • Vogue UK

  • & Other Stories

  • Araks

  • ARKET

  • BBDO

  • BCBG

  • Björn Borg

  • Bon Magazine

  • Boss

  • Boss Green

  • Boss Orange

  • Cartier

  • Casall

  • Cleeks

  • Condé Nast

  • COS

  • Cristina Ramos

  • Cubus

  • Daniel Wellington

Selected Clients

  • Hugo Boss

  • Hunkydory

  • J Lindeberg

  • Lexington

  • Lisa Yang

  • Macy's

  • Made To Order

  • Max Azria

  • Mixte Magazine

  • Mora Armatur

  • NK Stil

  • Numero

  • Odd Molly

  • Olasul

  • Paper Magazine

  • Plaza Magazine

  • Raoúl Alejandre

  • Elle Russia

  • Elle Sweden

  • Elle USA

  • Ellen von Unwerth

  • Emma S Skincare

  • GANT

  • GANT Home

  • Glamour

  • GQ

  • GQ Style

  • H&M

  • H&M Beauty

  • H&M Home

  • H&M Move

  • Harper's Bazaar

  • Hemtex/ Kid

  • Herve Leger

Photographers, Directors and DOP’s

  • Adam Falk

  • Adrian Levander

  • Aingeru Zorita

  • Albert Watson

  • Alejandro Sonoro

  • Alexei Hay

  • Anders Kylberg

  • Anders Schonnemann

  • Andrea Spotorno

  • Andreas Sjödin

  • Andrew Yee

  • Angelina Mamoun-Bergenwall

  • Annemarieke Van Drimmelen

  • Anton Olin

  • Arno Frugier

  • Åsa Tällgård

  • Bastian Achard

  • Beau Grealy

  • Bec Lorrimer

  • Ben Anders

  • Ben Morris

  • Benjamin Vnuk

  • Bersa

  • Frida-My

  • Hasse Nielsen

  • Hedvig Jenning

  • Henrik Bülow

  • Jason Bell

  • Jen Carey

  • Jimmy Backius

  • Johan Sandberg

  • John Scarisbrick

  • Julia Noni

  • Kat Irlin

  • Kristofer Johnson

  • Lachlan Bailey

  • Line Klein

  • Marcus Ohlsson

  • Mark Peckmezian

  • Markus Pritzi

  • Martin Schoeller

  • Martin Vallin

  • Matthew Brookes

  • Mattias Björklund

  • Mel Bles

  • Billal Taright

  • Boe Marion

  • Boo George

  • Brianna Capozzi

  • Camilla Åkrans

  • Charlotte Wales

  • Christian Anwander

  • Dan Martensen

  • Daniel Jackson

  • David Portela

  • David Roemer

  • Ditte Isager

  • Elin Wallin

  • Elisabeth Toll

  • Ellen von Unwerth

  • Emit Eralp

  • Emma Tempest

  • Eric Broms

  • Erik Lefvander

  • Felix Odell

  • Fernando Cattori

  • Frederik Vercrusse

  • Miguel Reveriego

  • Mikkel Vang

  • Nick Dorey

  • NIklas Nyman

  • Oliver Bampfylde

  • Oliver Hadlee Pearch

  • Olof Ringmar

  • Patrick Demarchelier

  • Paul Wetherell

  • Pauline Suzor

  • Philip Messmann

  • Pia Ulin

  • Raoúl Alejandre

  • Robert Andersson

  • Russell James

  • Sascha Oda

  • Sharif Hamza

  • Steven Pan

  • Thomas Cooksey

  • Tung Walsh

  • Victor Demarchelier

  • Vito Fernicola

  • Ward Ivan Rafik

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Contact Us

Whether you have a fully formed brief or an early idea that needs shaping, we'd love to hear from you. There's no minimum scope, no formal process to get started. Just tell us what you're thinking and we'll take it from there.